With festival season upon us, live music fans show their support for this growing industry online. There are so many to choose from and people travel from all over to attend Cochella, Firefly, or Lalapalooza (just to name a few.) I think the only way to answer the question of why music festivals are so enticing is to go back to the original music festival: Woodstock.
Read more "You Woodstock Believe It: Learn from Woodstock"“Merchandise sales are the most common source of income related to an artists’ brand, says a report from the Future of Music Organization.” Behind the music, merchandise is the most important thing at your show. It’s what fans can buy to help to physically support the band. It’s the place where they can go after […]
Read more "Let’s Not (Merch) Table this Discussion : Merch Table Tips"Streaming has become the hottest topic in the music industry today whether that is about the artist’s gets paid the right amount or which service gives the users the most exclusive content. However, according to John Kohl, streaming has actually helped the music industry have a comeback after 15 years of a slow decline. Keeping up with the different streaming services should be in the forefront of musicians’ minds.
Read more "The Stream Team"The Internet has this incredible power that draws you in and gets you lost in the world of music. Self-created content on sites like YouTube pulls you in for hours and then you snap out of it and realize that you had just been watching covers. One of the main things uploaded to YouTube these days are videos of songs covered by up-incoming artists.
Read more "We’ve Got You Covered"Apple Music, Spotify, and SoundCloud have many things in common. They each are a unique platform for artist to upload their music for their fans to listen to. You can download apps and keep them on your phone. Now, SoundCloud has entered the mixed in the competitive field of a subscription service.
Read more "SoundCloud, Sound Proud"The growing platform of Instagram has sparked controversy this week when it released a blog post stating that it was changing the way that it generates its news feed. Until this week, Instagram has created news feeds based upon the times photos were posed rather then an algorithm based upon using “likes,” comments, or shares.
Read more "News Feeds Aren’t Always the Newest"The definition of “happiness” from Merriam-Websters’ dictionary reads, “a state of well-being contentment.” When I think of the times where I experience this contentment, it usually involves music and others. I am not alone in this. Why do you think the main source of revenue in the music industry has shifted from record sales to concerts or festivals in recent years? People experience happiness when they are with others and experiencing something together.
Read more "International Happiness Day"“People love the illusion of being connected to something.” My professor in Nashville said this one-day in class and I scribbled it in the margin of my notebook before turning my attention back to the slide show. It’s a simple quote that reveals so much about the time period that we live in. We have an innate desire to be connected to something bigger than ourselves and a way a lot of people do that is through connecting with music and artists.
Read more "Nobody’s Perfect"Utilize your social media platforms to help your fans better connect and engage with you in the studio writing, on tour performing for them, or even while you are taking a break from your music. You can have conversations with your fans and help reinforce the brand that you desire to create.
Read more "How to Be Social (Media)"Yes, the goal is to ultimately sell music, but you also are selling yourself when you become an artist. You need to get over this fact to ever progress in this industry. Artists connect people together through their music, which in turn builds relationships.
Read more "What’s Your Name Again?"
The Indie Project 